You have to come close to your subject to get the right point of view.
Get used to professional hair and makeup artists to avoid “out of the bed” looks.
Interact with your client. Make ’em doing stuff and moving around – you will get dynamics in your shots.
Confidence, the most important part. Be confident and your client will be confident too. You have to work hard on it!
Sometimes you have to walk miles to get to the right spot. Don’t hesitate.
Get the right perspective and go into it. Be part of your subject.
Catch the light when it is best. Early morning or late afternoon the sun has the right angle.